One District One Product
The geographical area of the state is 50.33 Lakh hectare, of this the net sown area is nearly 82% (41.25 Lakh hectare). The area sown more than once is 37.00 Lakh hectare resulting a cropping intensity of over 190% as against the national average of 142%. Punjab is amongst the top three states having highest cropping intensity in India. The other being Tripura and Haryana. Wheat and paddy are the two major rabi and kharif crops occupying over 84% of the total cropped area. The third major crop is cotton followed by maize and potato. Area under all vegetables has reported a cumulative growth of over 11% in last three years with 2,73,253 Hectare (54,42,220 MT) during 2018-19. During the same period the area under fruits has grown by 8% with 86,673 Hectare (18,50,269 MT) during 2018-19. Kinnow is the main fruit occupying over 61% of the total area under fruit crops. Milk has reported a cumulative growth of about 13% in last three years with 133.47 Lakh kilo liters during 2019-20. Fish farming is also picking up and reported a cumulative growth of about 11% in last three years with 1,51706 MT during 2019-20. The number of commercial layer and broiler farms has also increased in last three years.
The baseline study for ODOP started with a desk review of district wise secondary data of area and production of all food crops with special reference to fruits & vegetables and production of milk, fish & poultry products during last three years followed by interactions with individual micro enterprises, FPOs, SHGs, Registered Co-operatives etc. dealing with these produce and allied products. Data was sourced from the concerned departments of the state government, and feedback on the present status and scope of shortlisted produce was obtained by making phone calls and holding Video Conference meetings with over 500 small and micro enterprises, FPOs, SHGs, subject experts, farmers, Kisan Vigyan Kendras etc.
On the basis of secondary research it was observed that the major categories of food processing that can have a large contribution from micro enterprises and FPOs/SHGs/Registered Co-operatives are
- Grain and oilseed processing
- Fruits and vegetables processing
- Dairy product processing
- Poultry, Meat and Fish processing
- Packaged food items such as bakery, savouries, etc.
There are 22 districts in the state. Category wise produce/products of the district were shortlisted and then the same were analyzed amongst each other and rated as having high/medium/low potential from the point of view of ‘ODOP’. The produce/product falling in the high potential bracket was again assessed and then the most suitable one has been recommended as the most suitable one produce/product for that district.
The following table depicts the name of the district, list of high potential produce/products and the ‘One Product’ recommended:
|1.||Amritsar||Pickle & Murabba|
|2.||Barnala||Poultry, Meat and Fish products|
|3.||Gurdaspur||Cauliflower & allied
|4.||Hoshiarpur||Jaggery & allied products|
|10||Sri Mukatsar Sahib||Milk and Milk products|
|11.||Mansa||Milk and Milk products|
|15.||SAS Nagar||Milk & Milk products|
|17.||Faridkot||Poultry, Meat and Fish products|
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