POTATO SEED CERTIFICATION
In Association With Department Of Horticulture Punjab & Punjab State Seed Certification Authority
The project intends to employ a traceability solution for PAGREXCO-produced potato seeds and streamline the seed certification process through the implementation of CropIn’s digital platform to facilitate total visibility and transparency across all processes and stages in seed production.
OBJECTIVES OF THE PROJECT
- Create QR code-based tags for Punjab’s Seed potato growers, allowing buyers to verify the authenticity of the seeds
- Enable PAGREXCO to maintain, develop & meet quality standards for national & international exports
- Geotag farm plots to establish the origin of seeds to the exact farm location and to enable end-to-end traceability
- Empower Five Rivers brand of Punjab farmers to market its own certified brand of seeds and prevent seed counterfeiting
Punjab accounts for merely 5% of India’s total potato output. Commonly grown varieties are Kufri Pukhraj, Kufri Badshah, Kufri Jyoti, Kufri Chipsona-1 and Kufri Jawahar. The rest 60% is seed, out of which a whopping 95% is grown in the Doaba region of Punjab. With at least 98,000 hectares of farmland in just the four districts of Doaba region producing about 2.3 MT of potatoes annually. However, nearly 60-70% of the state’s produce caters to the seed requirement of other potato-producing states such as Uttar Pradesh, West Bengal, Bihar, Gujarat, Madhya Pradesh, Maharashtra, and Karnataka, making Punjab a prominent producer of seed potatoes.
Currently, less than 1% of the total potato farm area is certified by the Punjab Seed Certification Authority. The absence of a well-developed certification process has resulted in the rampant sale of spurious and sub-par potato seeds in the name of Punjab-grown potato seeds, which has severely impacted the credibility and the brand value of the genuine high-quality seeds.
To curb this issue, PAGREXCO has partnered with CropIn Technology Solutions, a pioneering agri-tech solution provider, to not only enhance the overall quality of seeds produced but also implement the first-of-its-kind ‘Seed Potato Traceability Solution’ in the potato value chain by the end of 2020. This association will empower the organisation to digitally manage and monitor all processes involved in the production of potatoes and further enable them to include a unique QR code to identify the potato seed packets produced in its farms.
Through this groundbreaking solution, buyers can simply scan the QR code to trace back to the origin of the seeds and view other information including other quality parameters and certification details. This helps buyers to verify the authenticity of the superior quality potato seeds, which is a trademark of Punjab potato growers, in addition to preventing the sale of counterfeit seeds.