Owned by the government undertaking, Punjab Agro, Five Rivers is a brand that seeks to enliven the age-old metaphor of field-to-plate. It signifies that the variety of field products (both organic and non-organic) are produced with stringent and high-quality standards. Furthermore, Five Rivers return the profits made to the most-deserved farmers. Owing to our business model, we procure the dewy-fresh produce directly from the farmers with no intervention of middlemen in a very transparent way.
Punjab Agro has launched its own YouTube Channel under the name “Five Rivers”. The channel aims at educating the farmers about the various activities and initiatives in the Agriculture sector, taken by the State Government, especially through the use of social media and the web.
The first episode of our weekly show was telecast on Doordarshan Jalandhar on November 7, 2020 at 5.30 PM. Also, the show airs every Saturday on Jalandhar Doordarshan, at 5:30 PM.